Resume

Communications with intention, reach and results. Big picture visionary, with attention to detail. Online, in print, and in person.


Proven Excellence: Three key highlights

  1. Extraordinary startup success in the world of community news
    • Sooke PocketNews (est 2014) is Sooke’s only eco (paperless) news daily (Sooke pop:13,000)
    • 1.8 million article reads in the past year alone
    • Almost 5 million visits since inception
    • Deeply understand relationship between effort and income
  2. Extraordinary community engagement and marketing
    • Connected to businesses and municipalities
    • Provide marketing consultation and seminars
    • Marketing and engagement proven through readership engagement on SPN; sponsors include Telus, Canadian Blood Services, District of Sooke, Premier of BC and more
  3. Superior writing skills

Experience, by Timeline

  • Publisher, Sooke PocketNews, Sooke BC, Sept 2014 – present
    • Standard founder duties (project and strategic planning, marketing, researching, launching and progressing, hiring, contracting and firing, future development)
    • Standard publisher duties (brand management, networking, relationship building, securing advertising, staffing, content oversight, newsworthy directions)
    • Standard journalism duties (editorial, investigative, political portfolio, covering community events, writing, editing, layout, content presentation)
    • Standard web designer, ad development, server maintenance and admin duties
  • Instructor: Royal Roads University, July 2018 to present
    • Co-teach TRMN 503: Transforming Destinations, with Dr. Brian White, Chair
  • Editorial Cartoonist and Journalist, News Mirror, Sooke BC, Nov 2011 – Aug 2014
    • Standard journalism duties (investigative research, writing, photography, image manipulation, videography, and layout)
  • Freelancer, Sooke and Victoria BC, May 2004 – Nov 2011
    • Writing, web design and maintenance, taking and editing video, facilitating events, delivering courses, developing curricula, marketing and promotion, networking
  • Chief Instructor at Vancouver Island Safety Council, Victoria, BC, 1998 – 2007
    • Taught students aged 16 to 86 how to ride (killed no one)
    • Oversaw train the trainers (intake, training and final provincial certification)
    • Worked with provincial regulators (ICBC) and board.
  • Communications Coordinator & Information Architect, BC Gov, Victoria, BC, 2000 – 2004
    • Internal communications, newsletter, promoting internal intranet standards and divisional coaching, strategic planning facilitation.
  • Trainer/Head Writer at Morgan Media Inc/Big Picture Technologies, 1997 – 2000
    • Technical writing manuals and online help, training end users

Experience, by skill set

FEATURED SKILLS: Entrepreneurial | Connected | Marketing | Leadership | Problem solving | Forward thinking

Publisher (6 years)

  • Founded online community daily news, Sooke PocketNews (SPN) est 2014, launched 2015; strong marketing, networking skills contributed to current high volume success
  • Published The Three Strategies of the Unstoppable Woman, achieving Amazon top seller status
  • Familiar with all types of publishing software, InDesign, Photoshop, CreateSpace publishing tools, and various online marketing tool (incl. Amazon)

Educator and Presenter (10+ years)

  • Co-teaching Master’s Course on Tourism Management to students, overseeing term projects involving the Districts of Sooke, Langford, Metchosin and Colwood, and the Capital Regional District (CRD) (Royal Roads University)
  • Delivered marketing strategies seminars to small business owners (Sooke PocketNews, SPN)
  • Chief instructor with Vancouver Island Safety Council, overseeing instructor training for about 30 instructors, and an annual recruiting count of about eight to 12
  • Delivered keynote presentation at the in-person book launch (The Three Strategies), and event that sold out and raised $1,800 for a women’s entrepreneur organization
  • Created and delivered workshops for women, based on the book, (The Three Strategies)
  • Contracted by debt management organizations to give Financial Options seminars
  • Wrote documentation for software trainers, and delivered training courses

Self-starter and community leader (10+ years)

  • Sought-out speaker, asked to present to 100 young women at Imagining Possibilities Conference (scheduled for Nov, 2018)
  • Committee member, Affordable Housing Committee, District of Sooke
  • Founded and chaired mastermind groups (a collaboration of entrepreneurs) for 10 years
  • Executive member of the Sooke Region Chamber of Commerce

Website Developer (10+ years)

  • Designed, developed, launched Sooke PocketNewsTheThreeStrategies.com, and AMatterOfLifeAndDebt.com
  • Created multi-user site (Pocketnews.ca) with numerous subdomains
  • Developed, managed, maintained Vancouver Island Safety Council corporate website
  • Managed and maintained Intranet sites for BC Government
  • Expert computer skills including PCs, Mac, Commodore 64s, CMS, troubleshooting server attacks, database management, site migration

Journalist and Writer (10+ years)

  • Journalist covering municipal politics and community events
  • Freelance columnist: received accolades from Arthur Black (CBC) for Throttle Therapy
  • Author: The Three Strategies of the Unstoppable Woman, exploring confidence built on the attributes of accountability, initiative, and collaboration; Amazon.ca top-seller
  • Wrote over 50 book reviews with the Canadian Book Review Annual
  • Expert software skills: InDesign, PhotoShop, Fireworks, Dreamweaver and other WYSIWYG processors, MS Office (Word, Excel, PowerPoint), WordPress, and more

Education

  • Memorial University of Newfoundland, St John’s: MA, English
  • University of Waterloo: BA, English
  • Various MOOC courses, primarily on Marketing and Entrepreneurship
  • Certified Insolvency Counsellor
  • Adult Education Principles
  • Counselor Training

Volunteer Work

  • Member, Affordable Housing Committee, District of Sooke (current)
  • Chamber of Commerce, Sooke (current)
  • Founded and facilitated a number of Mastermind Groups, Sooke (ongoing)
  • Citizen’s Counseling Centre, Victoria
  • Sexual Assault Centre, Victoria
  • Literary Arts Festival, Victoria
  • Centre 507 Drop-In Center, Ottawa

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